New Chevrolet Ad Uses Horror Film Trope with a Twist

We’ve all been there. Those crucial moments in horror movies that make us want to scream, “No, don’t open that door!” Somehow, characters in these kinds of movies always seem to have less common sense, or at least fewer survival instincts, than normal people.

In a new Chevrolet ad for the all-new 2016 Malibu and Cruze, critically-acclaimed director Sam Raimi uses the audience’s familiar feeling of watching a horror movie to playfully suggest that for once, they should indeed turn away from the door.

“Imagine however, if for once, that character could heed the warnings of theatergoers and avoid the inevitable threat,” the automaker explains.

The ad points out that if a character could listen to the audience’s warnings, it wouldn’t be unlike the relationship between a driver and the available active safety technologies in the all-new 2016 Malibu and other vehicles you can find at DeLillo Chevrolet. Whenever the driver isn’t paying close attention, or seems to be driving headlong into trouble, the safety systems will warn them—and, if needed, even automatically apply last-second braking.

Maybe it wouldn’t be a horror story anymore, but the last thing we need on the road is a horror story, don’t you think?

Bill Demarest

Bill works at DeLillo Chevrolet in Huntington Beach, CA. He has been at the dealership and in the Huntington Beach area for 35 years and is looking forward to sharing his vast automotive experience. Bill has a wife, two daughters, four grand kids and two great-grand kids. He loves the community and the weather!

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